Maria Barrera
Brand Strategy and Operations Partner
Where vision becomes system. Where story becomes structure.
I help founders build brands that move people, and businesses designed to scale with intention.
Brand strategy + operational architecture, integrated into one seamless partnership.
What I Do
I turn your vision into a scalable ecosystem.
Most brands look good on the outside but fall apart behind the scenes.
Most operational systems run smoothly but lack meaning and identity.
I connect brand and business.
I help you create a brand that’s strategically positioned, emotionally resonant, and clearly different.
And a business that’s organized, scalable, operationally solid, and able to grow without burning out the founder
A strong brand needs a sustainable business, and a strong business needs a meaningful brand.
Who I Work With
→ Founders scaling to their next level who need their brand story, identity, systems, and operations aligned.
→ Vision-driven entrepreneurs who feel their brand is strong, but their backend is chaotic, or the reverse.
→ Product-based & service-based companies that want to scale sustainably, professionally, and profitably.
→ Leaders who want harmony between brand identity and business infrastructure.
The Aligned & Wired Methodâ„¢
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Brand Identity & Positioning
We uncover who you are, what you stand for, and how you should be seen.
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Narrative, Messaging & Story Architecture
Your messaging becomes clear, emotionally resonant, and strategically aligned.
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Systems, Operations & Workflow Optimization
We build the structure that supports sustainable growth across every department.
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Project Management & Execution Support
Where strategy meets operations, and ideas turn into action.
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Scalable Infrastructure for Growth
Standard procedures, shared calendars, go-to-market plans, and launch systems that make your business run itself.
Aligned & Wired Consulting
Fuses bold creative vision with operational rigor to turn businesses into market leaders. We pinpoint promise–performance gaps, craft resonant brand strategies, and redesign systems so teams deliver consistently at scale. Using data, human-centered storytelling, and streamlined processes, we accelerate growth, enhance customer experience, and reduce organizational friction. We work with founders and executives to set priorities, build practical roadmaps, and embed capabilities that make strategy repeatable so brands stand out and run smarter, faster, and clearer.